Our brand is designed to effortlessly combine comfort and style, for both pet and paw-rents!
Our products are carefully curated to ensure they are the perfect fit for every pup, making them a timeless addition to your pet's wardrobe. Our collars and leads are made from a soft cotton fabric, custom-dyed and designed from scratch here in AU.

Our mission is to create beautiful, neutral aesthetic pet products that are suitable for and accessible to everyone. We aspire for a high level of quality, without the hefty price tag, so that everyone can enjoy looking cute with their pets and feeling safe and comfortable doing so. Our products cater to a wide range of breeds, as we believe no dog should be left out when it comes to style!
The brand is named after our gorgeous rescued Greyhound, Frankie. She is our inspiration behind the brand, and the reason we have chosen to donate a percentage of our profits to support a range of local animal shelters and rescues, as we believe no animals should be left without the love that they all deserve.